New White paper: The Standard of Impression →

Executive Coaching  · 
Founder & CEO Diligence  · 
Company Building

When the leader is also
the asset

We give investors and boards an independent answer on whether they have the right leader, and help that leader grow.

Two practices, kept apart. We do not evaluate a leader we are coaching or have coached in the past year. How →

Find your lane

Every engagement starts with evidence and ends with a review.

Investors

For PE, growth investors and family offices

An answer on your CEO from someone with no stake in it.

A new bet, a longer hold, a new owner

How CEO diligence works → Start a conversation

Boards

For private and venture-backed boards

A divided board, brought to a decision it can defend.

A new leader, a stalled plan

How CEO diligence works → Start a conversation

Leaders

For founders, CEOs, and leaders after an exit

See what the people around you already see.

A new team, and coaching between every turn

How coaching works → Start a conversation

Counsel

For outside and general counsel

Outside help on a leader, set up the way counsel needs it.

Any season, when a leader issue needs a clear record

How we work with counsel → Start a conversation

How we work  ·  The CEO lifecycle

Every leader has seasons. Most are vetted once and supported inconsistently.

We give investors and boards an independent read each time the job changes, and coach the leader in between.

The CEO lifecycle: four stages, a checkpoint at each turn, and coaching throughout01 New02 Establishing03 Performing04 RefocusCoaching,in and out1234AT EVERY CHECKPOINTWhere must the businessbe in 12 to 18 months,and is this the leader?

Four checkpoints: a new bet or a new leader, a new team, a new plan or a longer hold, and a new owner. At each one, the question is the same: where must the business be in 12 to 18 months, and is this the leader to take it there?

Each checkpoint ends in a decision: back the leader with evidence, support them with coaching, or change the leader and start the cycle again.

How each checkpoint works →

Why this exists

Independence is key.

Most of the people you would normally ask about a leader have a stake in the answer: the seller, the banker, the search firm, the team, the investors who backed them. Their views matter, but none of them is independent. Our independence is written into every engagement letter: no stake in any company we evaluate, and a fee that does not depend on what we find.

Diligence works for the people who back a leader. Coaching works for the leader. We do not evaluate a leader we are coaching or have coached in the past year.

Who does the work

An operator, with nothing riding on the answer.

Chris Gannett

Chris Gannett has spent more than 20 years in senior operating roles, including CMO of CORE Media Group, the public company behind American Idol, through its $509 million sale to Apollo. He has hired more than 10 senior leaders, made the call to replace 5, and supervises every engagement personally.

Chris’ full background and the team →

Most recent CEO Diligence engagement

A venture-backed company weighing a CEO transition. Two candidates, seven weeks, and a recommendation the board accepted in full.

See a sample engagement →
The newsletter  ·  Free

The method, applied in public.

Leadership, Underwritten reads one leadership decision from the news every two weeks, the way a diligence team would. Free, for the board members and investors who judge leaders, and for the executives who want to see how they are judged. Our one-page tests are included.

All issues, tests and the Source Map →

Start a conversation

If a leader is at the center of it, start with a conversation.

We take a limited number of engagements each quarter. Counsel is welcome on the first call.

We do not evaluate a company we hold a position in. See the companies we will not evaluate.

Please keep details general. We will cover specifics in confidence on the call.