Executive Coaching ·
Founder & CEO Diligence ·
Company Building
We help the people backing a leader, and the leader themselves, see clearly and act with conviction.
Kept apart: we do not evaluate a leader we are coaching or have coached in the past year.We also co-build a small number of companies with founders. Applied Ventures →
Most investors and boards look hard at a leader at the start, then rely on impressions. We give them an independent read each time the job changes, and coach the leader in between.
Entry, a new appointment, a contract renewal or a succession.CEO Diligence
The first 100 days, as the CEO builds the team and the plan.The Baseline, then coaching
Results stall, an add-on closes or the hold runs long.Mid-Hold Review or Business Health Check
Twelve to eighteen months before a planned sale.Pre-Exit Review
Each checkpoint ends in a decision: back the leader with evidence, support them with coaching, or change the leader and start the cycle again.
At every checkpoint, most of the read on a leader comes from people close to the deal: the seller, the banker, the search firm, the team, sometimes the partner who backed them. Their views matter, and each comes with a stake in the answer. We give investors, family offices and boards an independent one. We start with the business, its numbers and where it must be in 12 to 18 months, then read the leader against it. That is how strong leaders get stronger and companies become more valuable.
Before you appoint, extend or back a leader, get an answer from someone with nothing riding on it. Most of our work is for investors and boards already in a company that is at a turning point.
Where does the company need to be in 12 to 18 months?
Weighted criteria, agreed with you before anyone is scored.
Interviews, references we source ourselves, and company records. Only decisions a candidate owned count.
Six weeks · one fixed fee · a recommendation and the evidence behind it
The method: count the roots, not the voices. Eleven references can boil down to five sources. Four voices growing off one root are one source, not four confirmations, and separating the two is most of the job. It is not a search, a personality test or a background check.
A leader is often the last to hear what the people around them already see.
A thinking partner for founders and CEOs carrying the seat. Led by Chris Gannett as head coach, a fellow of the Institute of Coaching at McLean, a Harvard Medical School affiliate. Engaged by the leader directly, by the board or investor behind them, or by counsel.
The skills that got the business here are not the ones that take it further.
The plan they were hired to carry meets the business as it really is.
New owners, new goals, and a board that expects progress every quarter.
The deal is done, and the question of what comes next turns out to be the hardest one yet.
Most leaders start with the Baseline: three weeks, a 360, two working sessions and a one-page plan the leader owns.
“Working with Chris grew me as a founder, advisory board member, friend, and product leader. Our work together also resulted in our $500K seed raise, some key hires, and the signing of our first strategic partner.”

Chris Gannett has held senior operating roles for more than 20 years. He was CMO of CORE Media Group, the public company behind American Idol, through its $509 million sale to Apollo, a general manager at MediaMath and president of EarBuds, a Techstars-backed music tech startup. He has sat on both sides of the term sheet, hired more than 10 senior leaders and made the call to replace 5. He supervises every engagement personally, with a small team of operating partners and an advisory board.
“From corporate development, to product development, to commercial development, Chris navigates all altitudes to drive the strategy. He is a consummate professional, a strategic thinker, gregarious, inquisitive, and someone I’d like to work with again.”
We take a limited number of engagements each quarter. Counsel is welcome on the first call.
We do not evaluate a company we hold a position in. See where our capital is committed.