Executive Coaching  · 
Founder & CEO Diligence  · 
Company Building

When the leader is also
the asset

We help the people backing a leader, and the leader themselves, see clearly and act with conviction.

Kept apart: we do not evaluate a leader we are coaching or have coached in the past year.We also co-build a small number of companies with founders. Applied Ventures →

The CEO lifecycle

The CEO is usually vetted once. The job changes many times.

Most investors and boards look hard at a leader at the start, then rely on impressions. We give them an independent read each time the job changes, and coach the leader in between.

The CEO lifecycle: four stages, a checkpoint at each turn, and coaching throughout01 New02 Establishing03 Performing04 Refocuscoaching, in and out1234AT EVERY CHECKPOINTWhere must the businessbe in 12 to 18 months,and is this the leader?
  1. 1

    A new bet or a new leader

    Entry, a new appointment, a contract renewal or a succession.CEO Diligence

  2. 2

    A new team

    The first 100 days, as the CEO builds the team and the plan.The Baseline, then coaching

  3. 3

    A new plan or a longer hold

    Results stall, an add-on closes or the hold runs long.Mid-Hold Review or Business Health Check

  4. 4

    A new owner

    Twelve to eighteen months before a planned sale.Pre-Exit Review

Each checkpoint ends in a decision: back the leader with evidence, support them with coaching, or change the leader and start the cycle again.

How each checkpoint works →

Why this exists

Most of the people you would normally ask have a stake in the answer.

At every checkpoint, most of the read on a leader comes from people close to the deal: the seller, the banker, the search firm, the team, sometimes the partner who backed them. Their views matter, and each comes with a stake in the answer. We give investors, family offices and boards an independent one. We start with the business, its numbers and where it must be in 12 to 18 months, then read the leader against it. That is how strong leaders get stronger and companies become more valuable.

Founder & CEO Diligence

Is your CEO the right one for what comes next?

Before you appoint, extend or back a leader, get an answer from someone with nothing riding on it. Most of our work is for investors and boards already in a company that is at a turning point.

01

Read the business

Where does the company need to be in 12 to 18 months?

02

Define the seat

Weighted criteria, agreed with you before anyone is scored.

03

Test the people

Interviews, references we source ourselves, and company records. Only decisions a candidate owned count.

Six weeks · one fixed fee · a recommendation and the evidence behind it

The method: count the roots, not the voices. Eleven references can boil down to five sources. Four voices growing off one root are one source, not four confirmations, and separating the two is most of the job. It is not a search, a personality test or a background check.

How CEO diligence works →

Executive Coaching

When the job gets bigger than the playbook.

A leader is often the last to hear what the people around them already see.

A thinking partner for founders and CEOs carrying the seat. Led by Chris Gannett as head coach, a fellow of the Institute of Coaching at McLean, a Harvard Medical School affiliate. Engaged by the leader directly, by the board or investor behind them, or by counsel.

A founder scaling past the stage they built the company for

The skills that got the business here are not the ones that take it further.

A new CEO in the first eighteen months

The plan they were hired to carry meets the business as it really is.

A leader after a deal closes

New owners, new goals, and a board that expects progress every quarter.

A founder or athlete after the exit

The deal is done, and the question of what comes next turns out to be the hardest one yet.

Most leaders start with the Baseline: three weeks, a 360, two working sessions and a one-page plan the leader owns.

How coaching works →

“Working with Chris grew me as a founder, advisory board member, friend, and product leader. Our work together also resulted in our $500K seed raise, some key hires, and the signing of our first strategic partner.”
Airion Watkins-Clark
CPO, Zirtue
The newsletter

The method, applied in public.

Every two weeks, one leadership decision from the news, read the way a diligence team would read it. Free, with five tests you can use on your own decisions. Subscribers also get our four one-page tests.

All issues, tests and the Source Map →

The firm

Operators, not analysts.

Chris Gannett

Chris Gannett has held senior operating roles for more than 20 years. He was CMO of CORE Media Group, the public company behind American Idol, through its $509 million sale to Apollo, a general manager at MediaMath and president of EarBuds, a Techstars-backed music tech startup. He has sat on both sides of the term sheet, hired more than 10 senior leaders and made the call to replace 5. He supervises every engagement personally, with a small team of operating partners and an advisory board.

Chris’ full background and the team →

“From corporate development, to product development, to commercial development, Chris navigates all altitudes to drive the strategy. He is a consummate professional, a strategic thinker, gregarious, inquisitive, and someone I’d like to work with again.”
Erich Wasserman
Co-founder, MediaMath
Start a conversation

If a leader is at the center of it, start with a conversation.

We take a limited number of engagements each quarter. Counsel is welcome on the first call.

We do not evaluate a company we hold a position in. See where our capital is committed.

Please keep details general. We will cover specifics in confidence on the call.